Safeguarding Your Data: AdPro Ireland's Privacy Policy
Your Privacy Rights and Our Data Protection Commitment
At AdPro Ireland, your privacy and data security are fundamental to our client relationships. As a leading Irish advertising agency, we are deeply committed to protecting the personal data of our clients and website visitors. This Privacy Policy outlines how we collect, use, disclose, and protect your information, ensuring full compliance with the General Data Protection Regulation (GDPR) and all applicable Irish data protection laws.
Our commitment extends to regular internal audits of our data handling practices, maintaining certifications where applicable, and fostering an ethos of transparency and accountability. We consistently review and update our policies to meet evolving regulatory standards and best practices.
Last Updated: May 1, 2024
Next Review Date: May 1, 2025
For any data protection or privacy-related queries, please do not hesitate to contact our dedicated Privacy Officer.
Information We Collect and How We Use It
We collect various types of information to provide and improve our advertising services, all based on a lawful basis as outlined by GDPR. Below are the categories of data we collect and their primary uses:
Website Visitor Data
When you visit our website, we may collect non-identifiable information such as your IP address, browser type, operating system, and pages viewed. This data is collected through cookies and analytics tools (like Google Analytics) to understand website traffic, improve user experience, and analyze popular content. Our lawful basis for this processing is legitimate interest, aiming to enhance our online presence and service delivery.
Client Consultation Data
During initial consultations and throughout our partnership, we collect contact information (names, email addresses, phone numbers), business details (company name, industry, size), specific campaign preferences, target audience demographics, and budget information. This data is essential for understanding your marketing needs, developing tailored advertising strategies, and fulfilling our contractual obligations. The lawful basis for this processing is the necessity for the performance of a contract or to take steps at your request before entering into a contract.
Campaign Performance Data
We track various advertising metrics (impressions, clicks, conversions), audience insights (aggregated and anonymized where possible), and conversion tracing data related to your campaigns. This information helps us optimize campaign performance, provide transparent reporting, and demonstrate the effectiveness of our advertising efforts. Our lawful basis is legitimate interest in optimizing client campaigns and contractual necessity for providing performance reports.
Communication Records
We maintain records of our communications, including emails, phone call summaries, meeting notes, and project documentation. These records are kept to ensure continuity of service, effective project management, and to address any logistical or strategic discussions related to your advertising campaigns. The lawful basis for this is our legitimate interest in maintaining accurate client records and contractual necessity for effective service delivery.
Data Sharing and Third-Party Processors
To deliver our comprehensive advertising solutions, we may share your data with trusted third-party service providers, always under strict data protection agreements and in compliance with GDPR. We ensure all partners adhere to equivalent or higher standards of data security and confidentiality.
- Advertising Platform Partners: We work with major platforms like Google Ads, Meta (Facebook/Instagram), and various programmatic ad networks to place your advertisements. Data shared is typically limited to that required for campaign execution and reporting, often anonymized or aggregated where possible.
- Analytics Providers: Tools such as Google Analytics help us understand website performance and campaign efficacy. Data shared is used for analytical purposes and is predominantly anonymized.
- Client Communication Tools: Our CRM systems and email marketing platforms securely store client contact information for communication and project management. All providers are GDPR compliant.
- Cloud Storage and Backup Services: We utilize secure, encrypted cloud services for data storage and backup, ensuring data resilience and protection. These services maintain robust data protection agreements.
- Legal and Regulatory Compliance: We may disclose information if required by law, court order, or governmental regulation, or to protect our rights, property, or safety, or that of our clients or others.
Your Privacy Rights Under Irish and EU Law
Under GDPR and Irish data protection law, you have specific rights regarding your personal data. AdPro Ireland is committed to facilitating the exercise of these rights:
Privacy Questions and Data Protection Contact
We are dedicated to addressing any concerns you may have regarding your data privacy. If you have questions about this Privacy Policy, our data practices, or wish to exercise any of your rights, please contact our Data Protection Officer:
Data Protection OfficerAdPro Ireland
Email: privacy@adproireland.ie
Phone: +353 1 555 1234 (During business hours)
We aim to respond to all privacy inquiries promptly and within 30 days. Should you feel that your privacy concerns have not been adequately addressed, you have the right to lodge a complaint with the Irish Data Protection Commission (DPC). Their website is www.dataprotection.ie.
We regularly update our Privacy Policy. We encourage you to review this page periodically for any changes. Significant updates will be communicated through prominent notices on our website or via email to our registered clients.